Hipther Festival: FSI Joins Picante Marketing Summit

Hipther Festival: Next to the European Gaming Congress, FSI Joins Picante Marketing Summit with Head of Marketing Maria Arnidou.

The Virtual (Digital) Edition of PICANTE MARKETING Summit will take place on the 5th October and is part of Hipther Festival.

The event gathers 30 experts who share their knowledge around compliance-related matters and updates to the +500 participants!

The highlight event for marketing professionals will be focusing on the latest marketing techniques adopted in a most challenging 2020, and will discuss the latest trends, while offering attendees the opportunity to meet their next client or partner, and connect with other people interested in the future of technology, innovation, marketing and imagination.

The Summit’s audience includes a variety of marketing and business professionals, from marketing managers and CEOs, to compliance experts.

The attendees will be able to watch 60 speakers, sharing thoughts and expertise in 10 vital discussions on 30 hot Marketing Topics!

FSI - Fantasy Sports Interactive has been attending Hipther conferences since 2018. Having an overall business presence within the iGaming and betting industry since the early 2010s, we have been nominated in the Fantasy Sports Categories of many Hipther’s Awards Ceremonies, winning twice: first, at the Central and Eastern European Game Awards in 2018, and then at last year’s (live) Southern European Gaming Awards (see article image).

Following the company’s increasing exposure within the European betting industry and beyond, FSI’s Head of Marketing and part of the company’s founding team, Maria Arnidou, will be speaking in the panel about “Social Strategy (Subscription Triggers, Turning Fans into Customers, Digital Empathy and Communities)”.

Specifically, Maria will be discussing Social Strategy as the fundamental aspect of an overall Marketing Strategy. Taking into consideration connectivity and social activity are the foundation of today’s society, her view is focused on organic marketing, interaction and engagement, spanning across and between B2C and B2B levels, as part of white label branding and business intertextuality. Coming from an industry (fantasy sports betting), where Fan Engagement is the very product and the final goal, Maria focuses on scoring fantasy points through content and communication!

Maria Arnidou is a marketing professional specializing in the international iGaming and betting industry. Since 2014 she has been gaining hands-on experience on all fronts: from direct B2C customer relations, to all aspects of Marketing Planning and Delivery both on B2C and B2B levels. She has been planning and carrying out FSI’s Marketing & Communications strategy since 2018.

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